Respond
We make the first contact while the inquiry is still fresh and the homeowner is ready to talk.
Speed-to-lead for home services
78%
of customers buy from the first business to respond.Make sure that first response is yours.Lead Response Management Study
Your next lead should hear from you first.
First Five Response handles your new web inquiries within five minutes*—so you can stay focused on the work in front of you while qualified homeowners get the fast, human response they expect.
*Response coverage: From 8:00 a.m.–4:00 p.m. ET, Monday through Friday, new web inquiries are contacted by a real person within five minutes. Outside those hours, inquiries receive an automated acknowledgment within five minutes and personal follow-up when human coverage resumes.
The five-minute window is not a slogan. Lead-response research found the odds of qualifying a web lead are 21× higher when contacted within five minutes instead of thirty. See the accessible research summary ↗
Response window
live handoff
The clock starts when the form is sent.
00:00
New inquiry arrives
The homeowner is actively looking for help.
≤ 05:00
First Five responds
We make contact, understand the need, and move the opportunity forward.
01 / WHAT WE DO↘
We answer while you work.
Fast, consistent first contact for every web lead.
02 / WHY IT MATTERS↘Intent has a short shelf life.
Speed gives you the conversation before the lead goes elsewhere.
03 / GET STARTED↘Let’s win the first five minutes.
Book 30 minutes to see where we can fit into your workflow.
What we do
Your crew is in the field. We’re on the front line.
You already paid to generate the lead. First Five Response helps make sure that investment does not sit unanswered while you are driving, diagnosing, installing, or finishing the job. We respond fast, learn what the homeowner needs, and create a clear next step for your team.
Qualify
We learn the service need and the timing so your team spends time on better opportunities.
Move forward
We help turn a web inquiry into a booked conversation your team can actually act on.
Why it matters
Slow follow-up makes your marketing more expensive.
A homeowner who just filled out a form is not waiting around for the next business day. They are comparing options, calling the next company, and choosing the one that responds while the need is top of mind.
21x
more likely to qualifyWhen a web lead is contacted within five minutes rather than thirty.
100x
more likely to connectThe odds of making contact are dramatically higher inside the first five minutes.
1st
is where you want to beFirst in the conversation means your team gets a real chance to earn the appointment.
Source note: the 21× qualification and 100× contact comparisons are drawn from the MIT Lead Response Management Study. These figures describe odds of contact and qualification—not a guaranteed close. Read the MIT study ↗
How it works
More leads should become conversations.
Simple for your team. Noticeable for the homeowner. Built around the first five minutes.
01 / LEAD IN
Your marketing brings them in.
A homeowner submits a web inquiry while your team is busy doing the work.
02 / RESPONSE OUT
We make contact in five.
First Five Response gives the lead a fast, professional first touch before the moment cools off.
03 / HANDOFF
Your team gets the next move.
Qualified opportunities are organized into a clear handoff so you can focus on winning the job.
Get started
Let’s make sure your next lead hears from you first.
Book a free 30-minute consultation. We’ll aim to cover the essentials in the first 20 minutes, with 10 extra minutes available for questions, details, or next steps if the conversation needs them.
30 minutes. One clear next step.
No pressure and no complicated setup conversation. We’ll use the first 20 minutes to understand your lead flow and keep 10 minutes available if useful.
Schedule the consultation ↗You’ll be taken to Google Calendar to choose a 30-minute appointment time.